One of my favorite analogies for creating optimized Web content is to think of your small business Web site as a restaurant. Design Web pages as though you were preparing a keyword-rich content “meal” to your visitors and search engine spiders: don’t overfeed or create unusual flavor combinations on the same plate. Divide the meal into well-organized, easy-to-digest courses.

While creating content for your small business Web site, keep the following principles in mind:

Focus. Don’t let a Web page divert from its intended topic. Divergent information should flow to a new, uniquely-focused Web page.

Size. There is such a thing as too much information. All Web page content, including images and other on-page design elements, should take a few seconds at most to load. Major search engines will penalize your site’s overall ranking for having more code and similar ancillary design elements on your page than actual content.

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