Website design has slowly become in the last couple of years or so, an important aspect that drives online visibility. Now if you are starting a new business then you will require a website because it acts as your visiting or business card over the internet. A website is also considered to be an online portfolio or catalogue of services, products and other valuable information for visitors who scan the internet to suffice their requirements.

Now there are two types of web design that you can choose from. You can either visit websites to download already designed template or get custom website design Chicago. You are probably asking what difference it will make. If you download templates from external websites then you will get only the homepage or index page and another internal page with HTML or any basic code. But what about the rest of the pages? If you need to make a website that has more than 100 pages, a shopping cart, a forum, an administrator console, and a CMS system then how can you get it done? This is where custom website design Chicago comes in.

For custom website design Chicago, you can either hire a website design company or an independent website designer. The fact of the matter is that customized website design will include all your requirements and even concepts. There are 5 factors that play an important role in custom website design Chicago and they are:

Layout: The layout of the website should be based on the W3C standard and can follow the web 1.0 or web 2.0 formats. Web 1.0 format is considered to be a thing of the past but it is still as effective.

Design Elements: There are hundreds of design elements that can be incorporated into a website but only a few of high importance. You can design your website in flash or keep it simple textual-image based. Flash means that your website will not get indexed by search engines and hence have a low ranking but will look impressive. On the other hand, simple HTML-CSS or PhP website will fulfill the SEO prerequisites and help your website to get a high rank. Another important design element is the navigation. The navigation should be clean and simple. Avoid extensive drop down lists or secondary navigations. If you have one primary navigation then that will be good enough.

Branding: Branding is an important aspect and this normally refers to use of the logo. How and where on the layout you display your company logo matters. How simple and artistic your logo is will define how meaningful it is. One of the important things is that your logo should be in-sync with the company’s vision or what the company is all about and is always preferred to an abstract design.

Images and content: How you display images and content is an important aspect of custom website design Chicago. The best option is to have minimum images and maximum content unless you want a travel website or a merchant website.

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